What is Facebook's Conversion API?
The Facebook Conversions API is a means of sending event information directly from an advertiser’s server to the Facebook servers. Currently event signals are sent via pixels served through a browser. The Conversions API gives advertisers the ability to supplement these browser signals as they weaken, and also to send new signals through to Facebook.
Accelerates marketer priorities
Data driven marketing with Conversions API
Advertiser Success Story
Love Your Melon, a US apparel brand ran a Facebook ad campaign that tested using Conversions API with the Facebook pixel, and saw a 17% increase in attributed revenue after the Conversions API integration!