What is Facebook's Conversion API?
The Facebook Conversions API is a means of sending event information directly from an advertiser’s server to the Facebook servers. Currently event signals are sent via pixels served through a browser. The Conversions API gives advertisers the ability to supplement these browser signals as they weaken, and also to send new signals through to Facebook.
Conversion API
Accelerates marketer priorities
ID and Signals Management
Mitigate risks associated with changes in the signals landscape
Privacy & Safety
Securely send data that can improve marketing returns in a safe way.
Data Quality & Integrity
increase ROI from investments of enterprise and marketing data quality.
Analytics & Personalization
Build funnel events from the strong customer data
Server-side Benefits
Data driven marketing with Conversions API
Full funnel visibility
Track outcomes across multiple channels and lower in the purchase path
Stenthen data sharing
Reduce the impact of drop-off due to technical issues
Data control
Better manage data shared and when you share it
Advertiser Success Story
Love Your Melon, a US apparel brand ran a Facebook ad campaign that tested using Conversions API with the Facebook pixel, and saw a 17% increase in attributed revenue after the Conversions API integration!
